15 things we learned from Apple's big iPhone Duo and iPhone 18 Pro launch — from its first-ever foldable to new AirPods
THE SO WHAT
Apple’s first foldable plus a wave of hardware refreshes is less about form factor novelty and more about resetting the installed base onto devices that can run heavier on-device AI. If you build consumer apps, assume your addressable market for richer, local AI experiences just expanded and start designing for that hardware envelope.
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