Neue
Alchemy

We build what's next.

This is Neue Alchemy’s design-build practice: The Firm.

Built for AI-native systems, ventures, and operating models that need to move from strategy to production.

We work across software, robotics, autonomy, and experience design – wherever intelligence has to survive contact with the field.

Not more decks. Not endless pilots. The work has to become real.

Built by operators from
AWSNikeLyftIntuitUpworkAgility RoboticsDaimlerVF Corp
What we do

We meet you where you are.

End-to-end partnership from strategy to deployment — so the work actually ships, runs, and delivers.

01

Advisory

Decide where to invest.

  • AI & innovation strategy
  • Audits & diagnostics
  • M&A & partnership diligence
02

Build

Turn strategy into reality.

  • Venture studios
  • Pilots & prototypes
  • Innovation infrastructure
03

Transformation

Make it run.

  • Org redesign
  • Operating model
  • Scale & integration
04

Activate

Build the muscle.

  • Training
  • Workshops
  • Hackathons
  • Retreats

Start with a conversation. Tell us about your business, your goals, and the problems you want solved.

Let's talk
What we work on

One firm. Five layers of the system.

Capabilities
Neue Alchemy
How we work

Advisory-first. Then we build.

Premature implementation is one of the most expensive ways to avoid a hard decision. We sharpen the decision first — then build the right part of the system.

01

Decide

Define the decision, the stakes, the operating context, and the path from judgment to execution.

02

Build

Architect and ship the right system — venture, product, agent layer, operating model, or experience. Not a deck.

03

Launch

Put it into use – with customers, teams, workflows, and a commercial or operating model that holds.

04

Scale & Govern

Keep speed connected to judgment — decision rights, KPIs, and governance that absorb new technology.

See how these translate into measurable impact.

Start a conversation
Selected work

Work that speaks in results, not claims.

We build ventures and systems in our own Labs and prove them in the wild — at studio speed.

Built with partners
AI Systems & Agents
Capability

Workflows, agents, governance, orchestration, and human-in-the-loop systems designed to make real work faster, safer, and more accountable.

Operating Models
Capability

Decision rights, KPIs, governance, adoption, and scale systems for teams moving from experimentation to repeatable capability.

Venture Creation
Capability

Wedge to MVP to market — with strategy, brand, product, go-to-market, and operating system connected from the start.

Most firms advise or build. We do both — and we don’t walk away when the slides are done.

Advisory-first, because premature build is the expensive way to dodge a hard decision. Then we build the system, ship it, and stay accountable to the outcome in the wild.

Below is a snapshot of how we show up for most companies. Take the AI Maturity Assessment to locate where your organization sits – and what should happen next.

Take the AI Maturity Assessment
Judgment
Execution
Velocity
Impact
Proof

We've sat in every seat at the table. Now we're on your side of it.

Built inside AWS, Nike, Lyft, Intuit, Upwork, VF Corp, Agility Robotics, and Daimler — and proven in the wild.

Category-scale hypergrowth

Repeatedly built and scaled during market formation.

Global venture creation & capital decisions

Led from inside the enterprise.

Over $5B

Influenced, allocated, or deployed globally across startups, new categories, and emerging markets.

Billions in net-new revenue

Unlocked through products, platforms, and ventures.

Applied AI across cycles

From early ML to frontier systems.

Repeat founders

More exits than headcount.

Active investors

Personal capital, real returns — backing founders across YC, Techstars, 500, and emerging funds.

2 weeks

A 12-month build condensed into launch — brand, site, store, product, supply chain, fulfillment, marketing. A zero-touch DTC system, live.

AI maturity

Where does your organization stand?

Take the 3-minute AI Maturity Assessment. Get your diagnostic report – plus 2 weeks of intelligence briefings personalized to you and your industry. Then book a working session to translate the findings into decisions, systems, and next moves.

Take the Assessment
The Firm

No account managers. Only operators.

Neue Alchemy is led by builders who've shipped real products, scaled real systems, and operated inside the world's most demanding environments. We don't advise from the sidelines — we build alongside our partners.

Backed by the Alchemist Network — a curated bench of builders, researchers, operators, founders, and investors across healthcare, energy, fintech, mobility, entertainment, quantum, and more.

The core team stays close to the work. The Network expands the bench without turning the engagement into a handoff machine.

Isaiah SteinfeldFounder & CEO

Isaiah Steinfeld is a repeat founder and executive leader specializing in corporate innovation, venture building, and platform strategy. With 20+ years of experience, he has led high-impact teams inside AWS, Nike, Intuit, and Lyft — creating billion-dollar value through disruptive products and new business models.

Before founding Neue Alchemy, Isaiah was an executive at Amazon Web Services within the Startups organization, where he led the global startup growth and experience engine through the GenAI inflection.

As General Manager and Global Head of Startup Experience, he built and led the organization responsible for how startups onboarded, scaled, and monetized on AWS — owning the core system spanning digital platforms, programs, product, capital and credit allocation, and GenAI enablement. Under his leadership, AWS launched and scaled foundational startup products and services, including AWS Activate, supporting more than 300,000 startups globally and billions in cumulative investment from inception to IPO.

Previously, Isaiah served as Entrepreneur-in-Residence and Senior Executive focused on New Digital Business & Advanced Innovation at Nike, where he helped establish and scale Valiant Labs, Nike's digital innovation arm, and launched ventures unlocking new digital services for the brand. His career also includes innovation leadership roles at VF Corp and Intuit, as well as being an early employee at Lyft, where he helped drive growth through early and hyper-growth stages.

Beyond his operating work, Isaiah serves on the National Board of Directors for AIGA and mentors, advises, and invests in startups, accelerators, and venture funds. He is an in-demand speaker and writer on innovation, design, and technology — known for bridging creativity and strategy with disciplined execution.

Above all, Isaiah is a devoted husband and proud dad of two daughters, who inspire him daily to build a more equitable and sustainable future.

Matt JensenExecutive in Residence — Global Community & Network Strategy

Matt Jensen is a seasoned community strategist and ecosystem builder with over 15 years of experience leading digital engagement across SaaS, marketplaces, and emerging technology. He specializes in turning users into contributors through community-led growth, developer-first ecosystems, and strategic engagement programs.

At Fiverr, Matt led global digital community efforts — launching community.fiverr.com, scaling support communities, and building ambassador and mentorship programs supporting entrepreneurs in over 160 countries. Earlier, he was among the first 100 employees at Lyft, where he built one of the company's first digital driver communities, and later served as global brand and social lead at Upwork during its pivotal rebrand and growth phase.

Matt has advised early-stage AI, fintech, and cloud startups on ecosystem strategy and has supported Fortune 500 clients through digital transformation in roles at Microsoft and Yammer.

He currently serves as Treasurer and Founding Member of the Community Consultants Collective. Outside of work, Matt is a proud dad of three, a cocktail and cooking enthusiast, and a firm believer that trust, purpose, and belonging are the foundations of any great community.

Justin WangBuilder-in-Residence — Robotics, AV & EV

Justin Wang is a technology leader with 15+ years of experience in product development, engineering leadership, and systems architecture. He specializes in translating ambitious vision into complex, real-world execution across robotics, autonomy, and industrial systems.

Justin received Daimler's Engineering Leadership Excellence Award for leading the development of Daimler Trucks' first fail-operational autonomous power network, in collaboration with Waymo and TORC. He later led systems engineering at Agility Robotics, helping develop next-generation bipedal robots, and program-managed the development of NIO's SkyOS — an advanced in-vehicle operating system.

Earlier in his career, Justin spearheaded Industry 4.0 IoT and UX-driven manufacturing tools at AcraDyne, driving significant operational growth.

Outside of work, Justin is deeply committed to service. In 2023, he hiked Mount Kilimanjaro to raise over $150,000 for Africa New Life, providing more than 200,000 meals for children in Rwanda. He and his wife also volunteer as puppy raisers for Guide Dogs for the Blind. A Portland native and coffee enthusiast, Justin is always open to conversations on robotics, AI, and systems innovation.

Maggie McGowanEIR — Fashion, Design & AI

Maggie McGowan is a veteran design leader whose career bridges luxury fashion, creative systems, and emerging technology. As Executive-in-Residence at Neue Alchemy, she explores how AI, aesthetic intuition, and cultural memory shape the future of design.

Maggie spent nearly a decade at Michael Kors Collection, where she helped define the brand's high-fashion identity — leading everything from runway collections to VIP commissions and private clients, including a former First Lady. She was responsible for the brand's most exclusive line, overseeing seasonal concept development, fittings, and team leadership for NYFW.

In parallel, Maggie has emerged as a leading voice at the intersection of AI and design. She co-authored The Banner Test with 2nd Set AI, a widely discussed visual reasoning experiment examining whether generative models can accurately reconstruct historical fashion silhouettes. The work sparked conversation across fashion, tech, and design communities.

At Neue Alchemy, Maggie brings deep industry experience into dialogue with generative tools and next-generation creative workflows — working at the edge of fashion, technology, and cultural systems.

Zach AdamsonEIR — Experience Design & Innovation

Zach Adamson is a growth strategist and experience designer with a track record of building breakthrough initiatives at the intersection of action sports, technology, and social impact.

As Co-founder of DIVERTbrands, Zach developed programs that removed financial, geographic, and organizational barriers for underserved youth, creating pathways to "Achieve Their Impossible." At Nike Valiant Labs, he served as Operations Specialist, identifying and scaling concepts focused on health, wellness, and community development in underserved markets.

His experience also includes developing story-driven talent and experience systems at Starizon, where he helped organizations unlock collective potential and generate new revenue through healthcare and impact-focused collaborations.

A former All-American snowboarder whose life was transformed by action sports, Zach combines deep industry knowledge with data-driven methodologies to design scalable experiences that drive growth while preserving brand equity.

David MonhaitExecutive Advisor

David Monhait is a visionary entrepreneur focused on democratizing action sports and creating transformative physical experiences. As Co-founder of DIVERTbrands, he pioneered innovative venues that reduced barriers to participation in skateboarding, snowboarding, and creative education.

David previously served as Entrepreneur-in-Residence at Nike Valiant Labs, where he identified and developed new business concepts generating significant revenue in strategic whitespaces. His entrepreneurial journey also includes founding SpotKing, a platform connecting skaters with brands and shops, and helping build DIVERTcollective's international impact programs, including safe skateparks in underserved communities.

His career spans architecture, retail innovation, and experience design — giving him a unique perspective on creating meaningful physical spaces that drive community and culture.

Before we build

Everything you need to know before we build.

We don't sell AI concepts or recycled demos. We design and deploy systems grounded in your workflows, your data, and measurable outcomes.

Got more questions?Reach us

Both. Advisory helps us define the bet before anyone starts building. We use it to identify the highest-leverage move, the risks to test first, and the evidence needed to proceed. When the case is strong, we build — systems, agents, ventures, operating models, and transformation programs.

Founders, SMBs, mid-market companies, enterprises up to the Fortune 100, nonprofits, public-sector teams, and investors. The common factor is not size. It is a moment where the old playbook is no longer enough, and the next move requires cross-domain judgment and execution.

Yes. Neue Alchemy is based in Portland, with presence across LA, SF, NYC, and Tokyo, and a global working model. The team has built and scaled inside Fortune 10 environments, and has also launched startups from zero to one to scale.

Neue Alchemy is intentionally small at the core and expansive by design. The senior team stays close to the work, then brings in specialized builders, operators, researchers, designers, and partners from the Alchemist Network based on what the mandate actually requires.

Usually with an advisory retainer, diagnostic, AI audit, strategy sprint, workshop, or executive offsite — shaped around the decision, the mandate, and the stakes. The point is to create clarity before a team spends serious money, political capital, or build time.

As infrastructure, not novelty. We are model-neutral and operating-model aware. The work is deciding what should become faster, what should stay human, and where approval, trust, risk, and accountability are required. AI only matters when it changes how real work gets done.

We are a poor fit for commodity staff augmentation, low-cost outsourcing, traditional ad or PR retainers, and template-only branding. We do take on fractional leadership, embedded build roles, and brand systems when they are connected to a larger strategic, product, venture, or operating mandate.

Talk to us

TELL US WHAT YOU
WANT TO BUILD

Share the decision you're facing and we'll come back with a clear, no-theater read on the highest-leverage next move.

hello@neuealchemy.io