2026.36: Friction and Feedback
THE SO WHAT
If Stratechery is centering on 'society losing friction,' assume your customers are too—every manual review, login step, or approval chain is now competing with a cultural bias toward zero-latency experiences. Use this as a forcing function to map where added friction is actually buying you signal versus where it's just legacy drag.
READ THE SOURCE
MORE FROM THE WIRE
Tech & InnovationApple: Ternus trae récord de lanzamientos tras salida de Tim Cook
A record pipeline under Ternus — from foldable iPhone to touch MacBook — is Apple signaling hardware iteration is back as a primary growth lever, not just services and silicon. If you build in Apple’s ecosystem, assume more form-factor fragmentation and shorter design cycles in your 2027–2028 roadmap.
Tech & InnovationUS Military Discovers Just How Dangerous Ad Trackers Can Be
If the US military is treating commercial ad trackers as a security problem, your own employee and customer data exhaust is already an attack surface. Map where third-party trackers and brokers touch your footprint and assume adversaries can buy what you leak.
Tech & InnovationApple Kicks Off Ternus Era With Record Product Pipeline
A “biggest ever” run of new Apple devices — foldables, iPhone refresh, Watch — means accessory, app, and enterprise vendors will be chasing a moving target for the next 12–24 months. Treat September’s event as a re-baseline moment for your Apple-dependent UX, testing, and support matrices.
Tech & Innovation3 last-minute Apple iPhone 18 event rumors
Late-cycle iPhone 18 rumors are less about features and more about planning — camera, AI, or connectivity shifts will ripple through app behavior, content capture, and network load. Treat the event as your trigger to update device support matrices, marketing creative, and any mobile AI features that depend on on-device capabilities.