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Applied AI·July 12, 2026·1 min read

2028 Could Bring the Most Mind-Bendingly Expensive Apple Product of All Time

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If Apple is lining up a 2028 flagship that’s “mind-bendingly expensive” because of AI, it’s a signal that premium hardware will be used to bundle on-device intelligence, privacy, and vertical services into a single high-margin object. Hardware and app teams should plan for a world where the top of the market expects tightly integrated, mostly-local AI experiences—not just cloud assistants in a nicer shell.