3 features a screenless Apple fitness tracker needs to rival Fitbit and Garmin
THE SO WHAT
If Apple ships a Whoop-style band, the real play is owning 24/7 physiological data without the distraction tax of a screen. Health, fitness, and insurance-adjacent startups should assume Apple will intermediate more of the sensor stack and focus on niche metrics, coaching, or integrations Apple won’t prioritize.
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