7 things to expect at the 'Surprise and shine' Apple event, from the iPhone Ultra to new AirPods
THE SO WHAT
A foldable iPhone and new AirPods would extend Apple's lock on the premium device stack—more surfaces for services, accessories, and on-device AI. If you're building consumer apps or hardware, treat September 9 as a spec and capability reset for your 2027 roadmap, not just a marketing event.
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