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Tech & Innovation·November 12, 2026·1 min read

7 trucking execs weigh in on 2027 market and business conditions

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Trucking CEOs talking 2027 in terms of pricing discipline and cost control is a signal that margin management, not volume growth, will drive strategy for the next cycle. Shippers and logistics tech vendors should align offerings to help carriers enforce that discipline—contract structures, network optimization, and automation that defends yield.