A $2,000 iPhone is coming soon as Apple aims for high-end buyers
THE SO WHAT
A ~$2,000 foldable iPhone Ultra would formalize a new ultra-premium tier where ASP expansion matters more than unit growth. If you build in the Apple ecosystem, assume a bifurcated base — a smaller, high-ARPU segment that will pay for richer on-device AI and services, and a larger mass segment that won’t.
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