“A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT
THE SO WHAT
Sponsored Agents turn ChatGPT into an ad and commerce surface where the 'ad' is an interactive agent, not a banner. If you're a marketer or product owner, you now have to think about conversational funnels, not just clicks—and about how much of that customer interaction you’re comfortable routing through a third-party assistant.
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