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Tech & Innovation·June 22, 2026·1 min read

A Companion Cube Cover for Your Steam Machine (Which You Still Can’t Buy) Is Now for Sale

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Selling a $100 accessory for hardware that’s still unavailable is pure demand cultivation—monetizing fandom before the core product ships. For hardware teams with strong IP or communities, this is a reminder that merch and ecosystem goods can finance and de-risk launch timelines.

Tech & Innovation

Quote of the day by former Microsoft CEO Steve Ballmer: 'There's no chance that the iPhone is going to get any significant market share' — a staggering misread of the future of consumer devices

Ballmer’s iPhone quote is a useful calibration: incumbents routinely misprice new interaction models. As AI-native interfaces emerge, assume your own intuition is similarly biased toward current distribution and monetization patterns—instrument user behavior, don’t rely on gut.