A fresh TV spot for Spider-Man: Brand New Day has revealed more of the Marvel hero's battle with the Hulk — and teased the possible return of another MCU villain
THE SO WHAT
Marvel using TV spots to drip-feed plot reveals is a reminder that IP franchises now operate as always-on engagement funnels, not discrete releases. If you manage a brand universe, plan content and licensing as a continuous system, not a sequence of one-off campaigns.
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