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Tech & Innovation·August 17, 2026·1 min read

A German regulator says Apple will make changes to ATT after finding it gave Apple's apps more favorable consent prompts than those of third-party developers

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Regulators forcing Apple to level ATT consent prompts narrows one of the cleaner first-party data advantages on iOS. Growth teams should plan for more symmetric opt-in dynamics — and less reliance on Apple-native surfaces as a tracking safe harbor.