A look at Alphabet's moonshot lab X and interviews with its staff, including CEO Astro Teller, on reinventing itself and what its next big thing might be
THE SO WHAT
If X is explicitly trying to reinvent its own model, that’s a tell that the classic centralized moonshot lab is under pressure from faster, more distributed experimentation. If you’re running an internal “X”, tighten the link between frontier R&D and business units this year or risk becoming a museum of cool demos.
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