A look at Snap's bet on Specs AR glasses; sources: Evan Spiegel wore them for an interview against internal advice, planned outside funding for Specs never came
THE SO WHAT
Consumer AR is still a CEO conviction game funded off the core business, not something capital markets are eager to ring‑fence. If you’re considering your own hardware bet, assume you’ll be carrying it on your balance sheet longer than you’d like and design the roadmap so it earns its keep via software and services, not just unit sales.
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