A profile of Garmin CEO Cliff Pemble, who helped diversify its GPS product lines and grew annual revenue from $2.6B in 2013 to a record $7.2B last year
THE SO WHAT
Garmin’s move from a $2.6B GPS vendor to a $7.2B multi-category hardware brand shows the value of owning durable niches—fitness, marine, aviation—rather than chasing generic smartphones. For operators in mature tech categories, the play is depth and specialization around high-intent users, not fighting platform giants head-on.
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