A profile of livestream shopping app Whatnot, which added 20M accounts in 2025, facilitated the sale of ~$8B in goods, and is set for $1B+ in revenue in 2026
THE SO WHAT
Whatnot pushing ~$8B GMV and $1B+ revenue on 20M new accounts shows live auctions are a real commerce format, not a sideshow. Brands and marketplaces should treat live selling as its own channel with dedicated ops, not a marketing experiment.
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