
A profile of South Korea's Galaxy, which is trying to disrupt K-pop's traditional idol system by blending AI characters and life-size robots, as it plans an IPO (Sohee Kim/Bloomberg)
THE SO WHAT
Galaxy is turning idols into IP that scales like software—AI characters plus life-size robots mean tours, fan meets, and content without human throughput limits. If you’re in entertainment, your competition isn’t just other labels, it’s synthetic talent that can perform 24/7 in every market at once.
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