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Tech & Innovation·October 1, 2026·1 min read

A profile of Xbox CEO Asha Sharma, who insists that "Xbox is not for sale" despite mass layoffs and divested studios since inheriting the flailing division

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A public “not for sale” stance alongside layoffs and divestitures is a signal that Xbox is being managed as a capital-disciplined portfolio, not a sacred cow. If you build in this ecosystem, assume fewer, larger bets and higher bar for partnership ROI as the division is forced to justify its keep inside a conglomerate balance sheet.