'A watch I'd actually buy': Casio's latest retro take on a smartwatch is the F-B100W, with step counting included
THE SO WHAT
Casio leaning into retro aesthetics with just-enough smarts shows there’s durable demand for low-friction, low-notification wearables. Hardware teams chasing feature parity with full smartwatches may be overbuilding for a large segment that just wants simple sensors and long battery life.
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