A worrying Google issue could leave small businesses playing catch-up with back-to-school sales – here is what to do
THE SO WHAT
If Google's product approval queues are dragging, your real risk is concentration on a single demand faucet. Operators should treat this as a prompt to diversify acquisition channels now—email, marketplaces, social, and direct SEO—so a single platform delay doesn't wipe out a seasonal window.
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