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Applied AI·June 24, 2026·1 min read

A24 Knows You’re Mad About the Google AI Collab

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A $75M DeepMind investment into A24 and the ensuing backlash shows how sensitive creative communities are to AI labs taking equity, not just selling tools. Studios and brands should assume audience scrutiny of who funds their projects—and price that reputational risk into any AI capital or co-production deals.