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Tech & Innovation·July 1, 2026·1 min read

A24's Backrooms has an extended cut with over 15 minutes of unseen footage — here's when you can watch it in theaters

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The extended theatrical cut is another data point that IP monetization now runs on continuous variants—extra 15 minutes, new window, new marketing beat. If you own narrative or experiential IP, plan for staggered cuts and formats from day one, not as an afterthought.