Ad tech company Infillion says it is acquiring Foursquare, which will continue operating as an independent brand
THE SO WHAT
Ad tech buying Foursquare’s location graph is a bet that first-party movement data will be a core feature store for AI-driven targeting. If you rely on location for attribution or personalization, expect tighter bundling of media, identity, and geodata — and revisit your dependence on any single graph.
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