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Tech & Innovation·September 9, 2026·1 min read

AdGuard’s family plan is $14.97 for life, just in time for the school year

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A $14.97 lifetime family license for ad blocking and parental controls is another data point in the race-to-zero on consumer privacy tooling. For B2C security and utility products, the pricing ceiling is dropping — differentiation has to come from trust, UX, and bundling, not standalone subscriptions.