Adobe is giving start-ups 12 months of free access to its top AI tools, including Firefly and Acrobat
THE SO WHAT
Adobe is using a year of free Firefly Pro Plus and Acrobat Studio as a wedge into the startup stack—if founders standardize on these tools early, they’re less likely to rip them out later. For early-stage teams, this is effectively a subsidy on content ops and document workflows, but the real cost is lock-in, not license fees.
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