Adobe puts its marketing AI agent inside ChatGPT, Claude and Copilot
THE SO WHAT
Adobe wiring its CX Enterprise Coworker into ChatGPT, Claude, Gemini, Copilot, Databricks Genie and more is a clear admission that the assistant layer is multi-tenant and you win by being everywhere. If you build SaaS around workflows, assume your users will invoke you from third-party assistants — invest in deep, secure integrations over yet another standalone chat UI.
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