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Applied AI·November 12, 2026·1 min read

AI chatbots are recommending fake retail websites, study finds

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If ChatGPT, Gemini, and Perplexity are steering shoppers to impostor sites, AI assistants just became a new fraud surface for commerce. Retailers and brands need to treat “assistant SEO” and link integrity as a security problem—monitor what bots recommend for your queries and push vendors for provenance and URL‑verification guarantees.