AI cites the deep pages but sends humans to the homepage — most sites are built backward
THE SO WHAT
If AI overviews cut click-through to 8% when shown in search, your SEO-era content funnel is structurally broken—LLMs read your deep pages while humans bounce off your homepage. Reorient content and IA around being a high-quality source for models first and a conversion surface second, then rebuild human journeys on top of that reality.
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