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Applied AI·July 8, 2026·1 min read

AI shopping is changing discovery - but not consumer trust

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If AI is driving product discovery but trust still rests with brands and reviews, then recommendation engines are becoming top-of-funnel, not the final arbiter. Retail and DTC teams should be investing in review integrity and brand signals at least as much as in smarter recommenders.

Applied AI

‘In Formula 1, the success goes to the teams that have the best teamwork and the best technology’: I found out how Atlassian is helping Williams F1 be more productive, efficient and collaborative than ever before

When an F1 team attributes measurable effectiveness gains to Atlassian’s AI features, that’s a case study in AI as coordination fabric, not just chatbots. If you’re already on Atlassian, the question this week is which workflows you can safely hand to their AI layer instead of building your own.