0
Applied AI·September 17, 2026·1 min read

AI was supposed to kill Google search. These numbers show the opposite, analyst says.

Share

Early data that AI is reinforcing rather than eroding Google’s search lead suggests incumbents with distribution can absorb AI into existing funnels. If your growth thesis assumed ‘LLMs will unbundle search,’ revisit it—partner and ad strategies around dominant platforms may matter more than standalone AI interfaces in the near term.