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Tech & Innovation·July 9, 2026·1 min read

AirPods Pro 3 just dropped to AU$299 for Prime Day, and it’s the lowest Amazon price we’ve seen

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Premium hardware like AirPods Pro 3 hitting record lows on Prime Day is another data point that consumer electronics margins are being traded for ecosystem lock-in. If you build subscription or app experiences, assume your install base on flagship devices will keep expanding even as ASPs fall.