Alexandr Wang wanted to make Meta 'cool again' — and memes were part of his plan
THE SO WHAT
Founder personas are now part of the distribution strategy—Wang’s deliberate use of chaotic X posting to shape Meta’s image shows how meme channels are being treated as brand levers, not side shows. If your GTM depends on developer or creator mindshare, you need a point of view on how leadership shows up in these feeds.
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