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Tech & Innovation·July 9, 2026·1 min read

'All options are on the table, considering the drastic measure already put in place' — Could Microsoft sell Xbox? Analysts say it's too expensive for that, but that it could be dismantled piece by piece

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The fact that analysts are modeling Xbox as a bundle of separable assets—not a monolith—shows how even iconic consumer platforms can be re-underwritten when strategy shifts. If your product is part of a larger ecosystem, design for survivability as a standalone line item, not just as a feature of the mothership.