Amazon drops Grubhub and puts Uber Eats inside its own app
THE SO WHAT
Amazon swapping Grubhub for Uber Eats and embedding ordering directly in the Amazon Shopping app turns restaurant delivery into another Prime-native utility. For consumer apps that rely on habitual ordering—food, groceries, quick commerce—the strategic question is whether you integrate into Amazon’s rails or invest heavily in owning the customer relationship outside that gravity well.
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