0
Tech & Innovation·August 26, 2026·1 min read

Amazon just hiked prices up to 60% on Echo, Fire TV, Kindle, and eero devices

Share

Quietly raising device prices up to 60% suggests Amazon is rebalancing from hardware-as-distribution toward hardware as a profit center or subsidy reduction. If your product strategy assumes ultra-cheap smart speakers, TVs, or routers as default endpoints, revisit your assumptions on household penetration and upgrade cycles.