Amazon lets its advertisers buy ads in ChatGPT in a pilot with OpenAI
THE SO WHAT
ChatGPT is becoming an ad surface plugged directly into Amazon’s demand stack—assistant UX is converging with retail media. If you run performance marketing, you now have to treat conversational agents as another paid channel and start testing creative, attribution, and guardrails before this inventory scales.
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Applied AIAnthropic’s safety-first image takes a hit ahead of its massive IPO: ‘AI could kill all humans.’
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