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Tech & Innovation·June 27, 2026·1 min read

Amazon Prime Day Total Online Spending Surpasses Adobe Estimate

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Prime Day pulling $26.4 billion across US retailers—beating Adobe’s forecast—confirms these events are now de facto mid-year Black Fridays for the whole ecosystem, not just Amazon. If you’re not planning campaigns, inventory, and CX around these demand spikes, you’re ceding share to those who are.