Amazon rolls out multichannel tools in Seller Central, letting US sellers manage eBay, Shopify, TikTok and Walmart sales alongside their Amazon businesses
THE SO WHAT
Amazon is trying to become the operating console for all of a seller’s GMV—even on rival platforms. If you run ecommerce tooling, this raises the bar: you need either deeper vertical features or independence as a selling point against a single-vendor control surface.
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