Amazon says the FTC's complaint over Sponsored Ads cites no evidence of consumer price increases or advertiser harm, and misunderstands how advertisers operate
THE SO WHAT
Amazon’s response frames the FTC fight around proof of price and advertiser harm — that debate will shape how much transparency and control large ad platforms owe buyers. If your growth engine depends on Sponsored Ads, prepare for possible reporting changes, new disclosures, or auction tweaks that could reprice your performance marketing.
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