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Applied AI·October 28, 2026·1 min read

Amazon to Employees: For the Love of God, Stop Tokenmaxxing

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Internal pushback on "tokenmaxxing" is a reminder that more prompts ≠ more value—unconstrained AI usage can quietly bloat cost and latency. Leaders should be instrumenting AI usage like any other shared resource: set budgets, define high-ROI patterns, and kill low-yield experimentation that never hardens into workflows.

Applied AI

Google unveils Gemini 4 Carbon, its "strongest model with state-of-the-art cybersecurity" capabilities, ranked #1 on Artificial Analysis' new Intelligence Index

Gemini 4 Carbon is being framed as both peak capability and “state-of-the-art cybersecurity”—Google is selling performance and risk posture in the same SKU. If you’re standardizing on a frontier model, procurement now has to weigh not just benchmarks but which vendor’s security story you’re comfortable putting in front of your board.