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Deep & Emerging Tech·October 7, 2026·1 min read

Amazon’s About You page goes viral for what it guesses about shoppers

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Amazon’s “About You” page going viral for calling out traits like “flat buttocks” is a live case study in how opaque inference systems collide with user perception. If you’re inferring sensitive attributes, assume screenshots will hit social — build explicit controls for what’s surfaced to users versus kept strictly for internal targeting.