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Applied AI·June 22, 2026·1 min read

Amazon's first ever ChatGPT ads reveal a key part of the e-commerce giant's AI strategy

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Buying ChatGPT ads while walling off shopping data is Amazon treating AI assistants as a new top-of-funnel channel—not a data-sharing partnership. If you sell online, assume assistants are becoming paid media surfaces and budget for them like search and social, not as neutral utilities.