Amperity hit with layoffs as AI changes the shape of the customer data startup and how it operates
THE SO WHAT
Amperity cutting staff while citing AI reshaping its customer data business is a concrete example of AI compressing headcount in data-heavy SaaS. If your product overlaps with what foundation models can now do natively — unifying, segmenting, and activating data — you need a sharper wedge than “CDP with AI.”
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