Andy Jassy says Prime Video has "a revenue run rate in the tens of billions of dollars and is now profitable in its own right"
THE SO WHAT
Prime Video crossing into "tens of billions" and standalone profitability means Amazon can justify even heavier content and infra spend as a flywheel for commerce and ads. For operators, the bar for competing with bundled media-commerce ecosystems just moved higher—niche needs a sharper edge or a tighter B2B focus.
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