Apple adds a Reference Image feature to the iPhone 18 Pro, which digitally authenticates that photos taken with its camera haven't later been altered by AI
THE SO WHAT
On-device reference image authentication bakes provenance into the camera itself—Apple is turning authenticity into a first-class feature, not an afterthought. If your product relies on user-submitted photos for trust, verification, or compliance, plan to ingest and honor these authenticity signals or explain to customers why you don’t.
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