Apple AirPods Max 2 vs Bowers & Wilkins Px8 S2: two noise-cancelling flagship headphones, one winner for design, sound, ANC and value
THE SO WHAT
Flagship ANC headphones are now judged on ecosystem lock-in and perceived value as much as sound. If you're building in audio, assume your competition is not just other devices but the bundle calculus inside Apple, Google, and Spotify subscriptions.
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