Apple announces a "Surprise and shine" event on September 9 at 10am PT at Apple Park, where its first foldable iPhone, iPhone 18 Pro, and more are expected
THE SO WHAT
A foldable iPhone event is less about the hinge and more about a new premium form factor tier that will reset accessory, app, and UX assumptions. If your product touches mobile, start mapping where dual-state or larger-screen iOS experiences could justify higher ARPU or differentiated workflows.
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