Apple announces a "Welcome home" event on October 13 at 9AM ET in NYC, where it is expected to unveil a "HomePad", a new Apple TV, LG home accessories, and more
THE SO WHAT
A HomePad, new Apple TV, and branded accessories suggest Apple is tightening its grip on the living room as a services and assistant hub. If your product touches TV, audio, or home control, expect more HomeKit-style integration pressure and less room for standalone UX.
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