Apple bows to Germany and rewrites its tracking-consent rules, ending a self-preferencing probe
THE SO WHAT
Apple agreeing with Germany’s Bundeskartellamt to neutralize tracking-consent prompts across almost all of the EU is a quiet reset of ATT as a competitive weapon. If you rely on iOS ad attribution, model a world where Apple’s own apps no longer get a consent advantage — and where regulators feel emboldened to standardize consent flows across platforms.
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