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Tech & Innovation·October 6, 2026·1 min read

Apple hiked the M5 MacBook Air’s price. Prime Day just erased it

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Retailers wiping out Apple’s M5 MacBook Air price hike on Prime Day shows how quickly hardware ASP increases can be neutralized by channel promos. If you’re planning device refreshes, treat list prices as signaling, not reality—lock in volume deals around these event windows instead of chasing launch cycles.